Bluebird is an award-winning non-fiction imprint established in 2015.

We publish books that make the world more tolerant, informed, compassionate and delicious. Our list is made up of a wide range of non-fiction subject areas in many formats, from colour illustrated cookery books and thoroughly researched investigative reporting to highly personal memoir. The threads running through the Bluebird list are joy, meaning and purpose. Some of our phenomenal titles include runaway bestseller Pinch of Nom, the Lean in 15 series by multi-million-copy-selling fitness coach Joe Wicks and How Not to Die by Dr Michael Greger. Our authors include Marie Kondo, Russell Brand, Melinda Gates, Oprah Winfrey and Jack Monroe. 

What all our books share is an intention to help readers live happier, healthier, more connected lives.

Our Team

  • Carole Tonkinson


    I commission non-fiction books aiming to help the world become more compassionate, informed, tolerant and delicious. Authors on the list include Jack Monroe, Russell Brand, Joe Wicks, Shahroo Izadi, Laura Thomas and many more.

  • Amy Canavan

    Publicity Executive

    I work to gain coverage for our titles across the media while building and maintaining relationships with the press. I also plan tours, working closely with our regional colleagues to festival appearances and special, bespoke events for our authors as part of my campaigns.

  • Hockley Raven Spare

    Commissioning Editor

    I edit and project manage books across our list from self-help and memoir, to health and spirituality. I work closely with authors, agents and our colleagues in house at every stage of a book’s life from initial proposal, through delivery, copy-editing and sending out finished copies.

  • Jess Duffy

    Publicity Manager

    It is my job to make sure that Bluebird’s books are featured across print, broadcast and online platforms. I also bring our titles to life through bespoke events, festival appearances and influencer outreach campaigns.

  • Jodie Mullish

    Communications Director

    I oversee the imprint's marketing and publicity activity. I joined Pan Macmillan in 2012, and previously worked in the fiction marketing team before moving across to head up Bluebird's Communications team in 2016.

  • Martha Burley

    Managing Editor

    I edit and project-manage a wide range of titles on the Bluebird list, primarily working closely with authors and managing the creative teams on our cookbooks. My specialist area is cookery but I also work across our diet, food and drink reference and international co-edition titles.

  • Sian Gardiner

    Senior Marketing Executive

    As Bluebird's marketer, I plan and deliver creative campaigns for our titles with the aim of bringing them to the attention of as many readers as possible. These campaigns run across all media platforms, everywhere from social media to outdoor advertising. I also run Bluebird's social media channels, showcasing our books and building the Bluebird community.

  • Zainab Dawood

    Editorial Assistant

    I work closely with Bluebird’s Editors, providing editorial and administrative support across all titles and genres on our list, from self-help and spirituality to cookery. I often liaise with the Communications team and assist with the smooth-running of Bluebird’s publishing process.